BrightCHAMPS, a global edtech platform, has acquired Edjust, the Indian K12 education marketplace in a cash and stock deal. This acquisition marks the fourth since BrightCHAMPS’s inception in 2020, following previous acquisitions of Education10x (2021), Schola (2022), and Metamorphosis Edu (2023).
Founded in 2022 by edtech sales professionals Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust combines artificial intelligence (AI) with human emotional intelligence (EI) to connect parents with educational products. With a focus on data-driven insights and contact centres, Edjust ensures that only parents highly inclined toward edtech solutions are approached for sales. Its network spans the US and UK, giving it a strong foothold in international markets.
Under the ownership of BrightCHAMPS, the founders of Edjust will refine and expand their sales model across the 30 geographies in which BrightCHAMPS operates. The company plans to enhance this model by incorporating advanced AR, VR, and XR technologies, providing prospective students and their parents with interactive and immersive learning previews.
In addition to refining its customer acquisition approach, Edjust’s founders will lead efforts to start a new vertical aimed at delivering academic learning in subjects like Maths, Science, and English, focusing on students’ overall success and future preparedness.
Ravi Bhushan, Founder & Chief Executive Officer, BrightCHAMPS, said, “We are thrilled to welcome Edjust into the expanding BrightCHAMPS family. This acquisition is a particularly exciting milestone because it is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner. It is our view that high customer satisfaction and net promoter scores are critical to the long-term success of a product like edtech with far-reaching impact spanning decades in its customer’s life.”
Dushyant Panchal, Co-founder & CEO of Edjust, said, “We’re excited to make history by revolutionizing sales in the edtech industry and helping BrightCHAMPS become the go-to educational solutions provider globally, offering content in languages students are most comfortable with. On a company level, Anmol, Sanjay, and I are thrilled to play a part in making BrightCHAMPS the definitive one-stop educational solutions provider for students across the globe, in languages they are most comfortable in.”
Launched in 2020 and led by Ravi Bhushan, BrightCHAMPS offers online, offline, and hybrid STEM-accredited classes in subjects like coding, robotics, AI, financial literacy, entrepreneurship, communications, and Vedic maths in the K-12 segment.
It operates in 30 countries, including the US, Canada, Nigeria, Southeast Asia, and the Middle East.
BrightCHAMPS has raised $63 million from investors including US-based GSV Ventures, Singapore’s BEENEXT, Premji Invest, and Binny Bansal-backed 021 Capital from India.
