Brand Concepts announced the expansion of Bagline nationwide with new stores in Mumbai, Siliguri, Bhatinda, and Varanasi. This expansion is a key element of BAGLINE’s ambitious plan to establish 100 new locations across India.
The strategic expansion ensures that both urban and emerging markets can access the latest in luxury fashion accessories.
Following recent store openings in Jodhpur, Ahmedabad, and Pune, BAGLINE continues to expand its presence in both Tier 1 cities and emerging Tier 2 and Tier 3 markets. With 43 retail outlets across 20+ cities and a thriving online platform, the brand is ensuring that its stylish and high-quality products reach every corner of India.
The brand’s product portfolio includes:
- Tommy Hilfiger Travel Gear: Premium travel accessories that combine style and functionality for the modern traveller
- United Colors of Benetton: Fashion-forward accessories that reflect the brand’s vibrant and diverse aesthetic
- Aeropostale: Trendy and practical accessories catering to Gen Z fashion preferences
- The Vertical: Luggage, Business cases and backpacks designed to merge elegance with practicality
- Sugarush: A dynamic collection of handbags, totes, wallets, slings, and satchels that appeal to fashion-conscious consumers
“Fashion is no longer just about looking good—it’s about making a statement and staying ahead of trends. Our goal is to capture this dynamic shift by expanding our presence in both Tier 1, 2 and 3 markets where there is immense potential for growth,” said Abhinav Kumar, Co-Founder and Whole Time Director at BRAND CONCEPTS.
“We are excited to offer our unique blend of style and functionality across our EBO, online platform, and gearing up for quick commerce. This expansion highlights our dedication to delivering fashionable, high-quality accessories to a broader audience and addressing the dynamic preferences of today’s style-conscious consumers,” he added.
Incorporated in the year 2007, Brand Concepts is an Indore-based listed company that specializes in the manufacturing & retailing of bags, travel gear & fashion accessories for the Indian & International markets.
