Bose Corporation, a premium consumer audio company, has appointed Nexxbase Marketing, the parent company of Noise as a distributor for its online and digital retail channels in India.
Through this partnership, Bose and Nexxbase aim to elevate the premium audio experience for Indian consumers via trusted digital platforms, while continuing to build Bose’s legacy in the market.
This development follows an investment of ₹20 million from Bose in Noise, following an initial investment of $10 million in December 2023.
“We are excited to be appointed as a distributor for Bose’s online business in India. Our strong digital-first approach and consumer insight will help bring Bose’s iconic products closer to today’s connected consumers. This partnership is a testament to our shared values of innovation, quality, and delivering outstanding consumer experiences,” said Gaurav Khatri, Director, Nexxbase Marketing.
Established in 2009, Nexxbase Marketing is the parent company of Noise, India’s leading smartwatch brand. Nexxbase brings extensive experience in building digital-first brands and a deep understanding of India’s rapidly evolving e-commerce ecosystem, with leading brands like Noise & Luna Ring under their portfolio.
