Boldfit, a fitness and sports gear brand, has announced the onboarding of table tennis player Manika Batra as its latest brand athlete.
Known for rewriting history with her Commonwealth Gold, Olympic presence, and fearless rallies on the table, Manika Batra has carved her own legacy in a sport that never had a mainstream spotlight in India.
The collaboration goes beyond branding. Boldfit and Manika will also explore co-branded table tennis merchandise.
Manika Batra said, “I’ve always had to make bold moves to stay true to the sport I love and showing up with consistency. So this partnership felt natural. We’re not just talking about performance, we’re reimagining what building an Indian sports brand looks like for real athletes.”
Pallav Bihani, Founder, Boldfit, said, “Manika has joined Boldfit as both an athlete and an investor with equity. She is excited to co-build a brand that reflects the ambition of India’s next-gen sporting culture. She believes that associations like this help create better products for Indian athletes and truly add value. Manika represents everything we stand for, that is resilience, boldness and a relentless drive to move forward. She joins us to inspire the next generation of athletes who don’t wait for permission to make their mark. We truly want to be a brand that’s made by athletes.”
KL Rahul, Boldfit Athlete & Investor, said, “Watching her carve a space for herself in Indian sport with pure grit and consistency is inspiring to every athlete, including me. It’s exciting to have her join us and be a Boldfit Athlete.”
Following the recent signing of Arshdeep Singh, Boldfit adds another powerhouse to its athlete squad.
