Bodmas Technologies, a retail analytics company has raised its maiden funding from Auxano Capital.
The funds raised will be used to support its brand ClicFlyer to advance its technology infrastructure, expand its network of retail stores and partner brands and explore new business integrations.
ClicFlyer focuses on addressing challenges in retail and consumer engagement. The company provides an integrated platform designed to assist brands and retailers in analysing and optimising promotional campaigns while offering consumers a centralised way to access deals and discounts.
“This funding will allow us to enhance our analytics platform’s capabilities and strengthen our partnerships with retail stores and brands. By providing actionable insights, we aim to help retailers and CPG brands better align their promotions with consumer needs, ensuring a more efficient and impactful approach to marketing,” said Rahul Sood, Co-founder and Managing Director of ClicFlyer.
“ClicFlyer offers a practical solution to longstanding inefficiencies in the retail ecosystem. Their ability to combine analytics with user-friendly tools has the potential to create significant value for retailers, brands, and consumers. We look forward to supporting their growth and further contributions to the sector,” said Brijesh Damodaran, Managing Partner at Auxano Capital.
Founded in 2015 by Neville Mody and Rahul Sood, ClicFlyer addresses inefficiencies in retail marketing. ClicFlyer’s offerings include analytics solutions for brands to measure the return on investment (ROI) of marketing efforts and a mobile application that curates real-time promotions from over 7,400 outlets and 9,000 brands. The mobile application currently serves more than 150 retailers, 9,000 brands, and over one million monthly users, with a significant presence in the Middle East and Africa region.
