Blox, a digital real estate platform, has acquired an 11% stake in Guardians Real Estate Advisory for $12 million, with plans to increase its ownership to 50% over the next three years.
This acquisition will bring together Blox and Guardians, managing annual sales of around 25,000 homes with a consolidated Gross Transaction Value (GTV) of $2 billion in the Indian primary residential market.
Founded in 2020 by Aditya Jhaveri and Shivani Karia Jhaveri, Blox allows homebuyers to purchase properties entirely online. Supported by $35 million in funding from prominent investors like Kunal Shah (founder of CRED) and Justin Mateen (co-founder of Tinder), Blox combines advanced AI with a broker-led B2B2C approach to deliver a seamless real estate experience.
Blox is set to grow its GTV fivefold to $10 billion over the next 3-5 years, aligning with the rapid expansion of India’s real estate market, which is projected to exceed $1 trillion by 2030.
This hybrid model, unique to Blox, integrates brokers directly into the platform, while maintaining a smooth, D2C experience for buyers by listing and subsequently selling inventory directly from developer to the buyers. As India’s first platform to support both D2C and broker-led sales, Blox provides developers with a powerful dual-pathway distribution system that elevates market access and expands their reach to both individual buyers and large broker networks.
Blox’s AI-powered platform enhances the buying journey with predictive analytics, dynamic pricing models, and tailored property recommendations. Integrating these features with Guardians’ vast broker network, Blox enables fast, efficient, and transparent transactions for developers, brokers, and buyers. This tech-driven approach uniquely equips Blox to handle both D2C and broker-driven B2B2C transactions, setting a new operational standard for India’s real estate sector.
To enhance its focus on technology-driven growth, Blox is carving out its real estate development and management assets into a separate entity, streamlining operations to support sustained growth. With a projected EBITDA profitability of 20-30%, Blox is poised to capture significant investor interest, paving the way for a potential IPO as it leads India’s digital real estate transformation.
“Our vision at Blox is to transform the Indian real estate market by creating a seamless, transparent experience that brings value to buyers, brokers, and developers alike. By integrating Guardians, we’re not only enhancing the homebuying process but also establishing India’s first platform capable of supporting both D2C and broker-led B2B2C sales. This dual-pathway model is a game-changer for India’s real estate sector, offering developers unprecedented reach and flexibility,” said Aditya Jhaveri, Founder and CEO of Blox.
Jayesh Rathod, Director of Guardians, said, “Our partnership with Blox is set to reshape the real estate market in India. By combining Guardians’ market expertise and with Blox’s technology, we’re setting a new benchmark for transparency, efficiency, and service.”
