Blackberrys, a premium menswear brand, has announced its strategic collaboration with e-commerce platform Myntra. Blackberrys have been part of Myntra’s diverse portfolio since 2014.
Through this first-of-a-kind collaboration with Myntra, Blackberrys aims to expand its reach beyond its 380+ exclusive brand stores and its D2C website Blacberrys.com to serve millions of customers shopping across India.
All of Blackberrys collections including the Suits & Blazers, Dress Line Trousers and India Fit Shirts, Casual T-Shirts, Shirts and Khakis, its unique and recently launched range of TechPro, TempTech, festive and seasonal collections along with footwear and accessories will now be available on Myntra.
Speaking on the association, Nitin Mohan, Co-Founder and Director, said, “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide. We are excited to extend our legacy of innovation and precision in fit to more consumers than ever before, all while enhancing their shopping experience.”
Speaking about the association, Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion-forward customer with finest menswear collections that meet their evolving tastes and preferences.”
The brand will effectively leverage Myntra’s differentiated tech and speed capabilities to enable access to its signature collections and cater to the e-commerce major’s premium customer base across the country. Myntra and Blackberrys’ association underscores the rapid growth of the industry, driven by the evolving preferences of tech-savvy millennials and Gen Z consumers. According to industry reports, the Indian menswear market is projected to grow at a CAGR of 7.7% from 2024 to 2032.
