Bizom, a retail intelligence platform that helps retail brands optimize their distribution process, has raised $12 million in its Series B funding round led by Pavestone with a contribution of $7.5 million. The round also saw participation from existing investor IndiaMART, and other family offices.
The funds raised will be used to scale its AI-driven Real Intelligence initiative, which helps brands with real-time downstream trade visibility and enhance their sales efficiency with full-suite B2B sales force automation. The funds will also be used towards the development of delivery mechanisms and the expansion of key accounts.
Bizom had earlier raised $7.8 million in eight rounds. Previously, Bizom had raised around $6 million in its Series A funding round including $1.35 million from IndiaMART in October 2021 at a valuation of $19.8 million.
Lalit Bhise, CEO, Bizom, said, “This investment isn’t just capital—we are engineering the future of retail distribution through next-generation products like Real Intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises.”
Srikanth Tanikella, Managing Partner at Pavestone, said, “We are excited to partner with Bizom. Their platform is trusted by several FMCG enterprises and empowers them to drive growth by streamlining distribution and enabling faster insights into the market. This investment is in line with the focus of our Fund’s Investments.”
Dinesh Agarwal, CEO at IndiaMART, said, “The digital transformation of India’s consumption landscape is accelerating and Bizom is perfectly positioned to lead this revolution in retail distribution. Our investment reflects our confidence in their vision of digitizing B2B retail.”
Founded in 2008, Bizom specialises in transforming route-to-market operations for retail brands by optimising distribution and improving sales efficiency.
Its advanced features include sales analytics, distribution optimisation, and tools that enhance retailer-brand relationships.
The startup said it serves over 600 retail brands from industries such as CPG, dairy, and FMCG and 6 lakh SKUs across over 30 countries, providing real-time visibility into ground operations and helping businesses understand market demand.
