Bisleri International, a packaged drinking water brand, has partnered with Women’s Premier League as its Official Beverage Partner for the next two seasons (WPL 2026 and WPL 2027).
As part of the partnership, Bisleri’s presence will be amplified through limited-edition packs, followed by strong on-ground visibility via visicoolers and iceboxes in team dugouts, while also engaging fans with in-stadium hydration support.
The brand is further exploring experience-led interventions and a roll-out of exciting digital content to extend the excitement beyond the stadium.
Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International, said, “We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”
BCCI Secretary, Devajit Saikia, said, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
Bisleri International has one of the largest sports marketing portfolios across India and the UAE, with 60+ associations across various genres of sports – cricket, hockey, tennis, badminton, marathons, rugby, table tennis, golf, and more.
