Birla Tyres has unveiled its new brand identity, including a modernized logo and a redesigned corporate website.
The development comes after Birla Tyres was acquired by Himadri Specialty Chemicals and Dalmia Bharat Refractories in 2023 under an insolvency plan.
The new logo features a custom-designed wordmark symbolising speed and forward motion, paired with a striking tiger mnemonic—Tyger—that embodies power, agility, and leadership. With its vivid Blue and Orange palette, the logo stands as a vibrant expression of trust, optimism, and the brand’s unwavering drive to lead.
The rebranding is part of a broader effort to reposition Birla Tyre as a high-performance, future-ready brand globally.
The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand recall and connecting with both new-age and long-standing customers.
Backed by strategic clarity, operational restructuring and fresh capital, Birla Tyre is now focused on re-entering key markets, expanding distribution reach, and building a robust product portfolio that aligns with current mobility trends and consumer expectations.
Anurag Choudhary, Chairman cum Managing Director & CEO of Himadri Speciality Chemical, said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.”
Dr Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories, said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
