Bimaplan, an embedded insurance platform, has appointed seasoned international banker Anurag Mishra as its Chief Executive Officer (CEO).
Mishra brings nearly 30 years of experience in global banking and financial services, most recently serving as Regional Head for Global Trade, Commodity & Supply Chain Finance at the International Finance Corporation (IFC), part of the World Bank Group, managing complex financial operations across emerging markets.
Previously, he spent 15 years at Standard Chartered Bank, including a tenure as CEO of Standard Chartered Bank, Nepal, where he led transformative initiatives and built strong institutional relationships across regulatory and diplomatic circles.
Vikul Goyal, Founder, Bimaplan, said, “Anurag’s deep expertise in financial services and emerging markets makes him the ideal partner for Bimaplan’s next phase of growth. While I continue to focus on product innovation and strategic partnerships, Anurag will drive operational excellence and business expansion.”
Anurag Mishra, CEO, Bimaplan, said, “The global embedded insurance market holds immense potential to enhance financial inclusion. I look forward to leveraging my experience to forge strategic partnerships and navigate regulatory landscapes across key emerging markets.”
Sukhmani Bedi, Partner, Orios Venture Partners, said, “Bimaplan’s leadership transition marks a pivotal moment in its evolution into a global insurtech leader. Anurag’s international experience, combined with Vikul’s entrepreneurial vision, sets the stage for sustainable growth across emerging markets.”
Founded in 2020 by Vikul Goyal, Bimaplan is a full-stack embedded insurance platform that simplifies distribution by providing end-to-end insurance integration for a seamless digital experience.
Operating under Purple Umbrella Fintech, Bimaplan has built partnerships with insurers and digital platforms in India.
Since its founding, Bimaplan has delivered insurance solutions to nearly 5 million customers by embedding policies into digital journeys at the point of transaction.
The company is backed by investors including Orios Venture Partners, Y Combinator, and Finsight Ventures, having raised $6 million across two funding rounds.

