BIG FM, a radio network, has relaunched its OOH vertical – BIG OOH (formerly BIG Street). With this move, BIG FM will create a solution-based approach by adding measurable, tech-driven and programmatic digital OOH and traditional OOH advertising to its portfolio.
BIG OOH is strategically curated to maximize brand visibility through expansive placements across high-visibility areas. Capitalizing on the growing adoption of Digital Out-Of-Home (DOOH) formats, BIG OOH also enables focused, region-specific advertising aligned with BIG FM’s strong hyperlocal presence.
With premium formats such as LED screens, video walls, signage and product zones, brands gain a high-impact canvas for visually rich campaigns. As an extension of BIG FM’s regional strength, BIG OOH deepens audience engagement at key everyday touchpoints.
Sunil Kumaran, COO, BIG FM said, “After the launch of BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. As a media powerhouse, our endeavor has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of BIG OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”
Rahul Tyagi, National Lead – BIG OOH, said, “BIG OOH is the next phase in BIG FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall.”
