BIG FM, a radio network, has announced the launch of BIG Live, a one-stop digital platform offering curated, credible and culturally-relevant content.
BIG Live brings together the power of storytelling, intuitive user experience and targeted advertising—creating a new benchmark for content-led digital platforms in the country. BIG Live delivers content across a wide range of verticals such as real estate, automobile, health & wellness, entertainment, travel, food, fashion, finance, technology and jewellery.
With its tag line of ‘Fuel Your Life’, it catalyses transformation, empowering users with insightful content that informs, enriches and adds tangible value to their daily lives.
Abe Thomas, CEO, BIG FM, said, “BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages. Today’s audience craves more than just information – they seek fuel for their ambitions. BIG Live is designed to deliver just that. For advertisers, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust.”
Sunil Kumaran, COO, BIG FM, said, “We are thrilled to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp and ahead of the curve. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences. It connects users with high-value content, serving as a hub where knowledge is blended with lively tone, encouraging meaningful action.”
