betterhood, a Bengaluru-based preventive pain care startup, has raised ₹5 crore in a seed funding round led by Kairon Capital. The round also saw participation from a marquee set of consumer founders, including Yogesh Kabra of XYXX, Rishubh Satiya of Plix, Rohit Chawla and Sifat Khurana of Innovist, and Shayamal Vallabhjee, renowned sports scientist and performance coach.
Founded in 2024 by Vikram Kadam and Neha Zade, betterhood is a comprehensive preventive pain care ecosystem, focused on addressing musculoskeletal health before it becomes chronic and debilitating.
The company currently offers products across posture supports, orthotic supports, and pain relief and recovery, while also investing in education, awareness and expert-led interventions aimed at helping consumers engage with the category earlier and more proactively.
Since launch, betterhood has served over 60,000 customers and built a library of more than 1000 educational content pieces across platforms around posture, pain prevention, movement and recovery. By combining products with education-led discovery and expert-backed self-care, the company is positioning itself as more than a conventional D2C pain care brand.
Vikram Kadam, Co-founder, betterhood, said, “Most consumers in India still respond to pain only after it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting that behaviour earlier – toward prevention, posture correction, recovery and long-term musculoskeletal care. betterhood is being built to serve exactly that need, by combining science-backed products with education and habit change.”
Neha Zade, Co-founder, betterhood, said, “MSK issues today are lifestyle-rooted – shaped by how modern Indians work, commute, move and rest. This is why betterhood’s products are designed with the modern user at the centre – blending scientific design with thoughtful aesthetics and user experiences so they integrate naturally into everyday life, rather than carrying the cold, clinical feel of traditional products.”
Deepankur Malhotra, Founder and Managing Partner, Kairon Capital, said, “betterhood is addressing a large and highly under-served consumer need at the intersection of health, wellness and everyday lifestyle. What stood out to us was the founders’ clarity of thought, strong early execution.”
