Better Nutrition, a biofortified food brand, has raised ₹10 crore in the latest funding round from family offices, high-net-worth individuals (HNIs), and angel investors such as Namita Thapar, Shantanu Deshpande and PV Sindhu.
The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), Akshay Ghulati (Shiprocket).
The funds raised will be used to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.
Greenday, the parent company of Better Nutrition, raised ₹3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. Since then, the company has witnessed a 3X growth in both revenue and valuation.
Prateek Rastogi, Co-founder of Better Nutrition, said, “This wasn’t a round we raised – it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase – whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about.”
Aishwarya Bhatnagar, Co-founder, Better Nutrition, said, “We are on track to build a Rs 1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products – foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility – and brought them together in formats that are ready for everyday India.”
Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, said, “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.”
Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, said, “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.”
Founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition aims to address the nation’s nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium.
Better Nutrition collaborates with over 15,000 farmers and fosters a growing network of rural micro-entrepreneurs, Better Nutrition aims to make nutrient-rich grains accessible to every Indian household, enhancing energy, immunity, and overall health without necessitating significant dietary changes.
Better Nutrition achieved a 5X increase in revenue, a 10X surge in website traffic, fulfilled over 25,000 orders, and expanded across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket, since it was also featured on Shark Tank India.
