BEI Confluence Communication, an independent advertising agency, has appointed Anirban Chaudhuri as Director – Strategic Planning & Brand Management. He will be based out of the Delhi NCR headquarters of the agency.
Anirban is a seasoned and leading Marketing Communications professional with over 25 years of hands-on experience on brand management, account planning, marketing research and advertising.
Early in his career, Anirban led the Brand Management consulting Shining, promoted by Shombit Sengupta and played a key role in brand rejuvenation projects like the Brooke Bond rebranding exercise. After about 4 years, he moved to Marketing Research and worked in leadership roles in IMRB and TNS. In his stint with Marketing Research, he has worked on Alcohol, Automotive, FMCG, Banking, Financial Services and Retail categories.
After three years, he moved to lead the Strategic Planning function at Dentsu Communications and worked with brands like Aircel, Toyota, Panasonic, DLF etc. Thereafter, he worked as Strategic Planning Lead with agencies like DDB Mudra, FCB Ulka and JWT in Delhi. His last role in advertising was as Senior Vice President (VP) – Strategic Planning with Innocean. In this journey, he worked with Whirlpool, John Players, Hero MotoCorp, Yamaha, Make My Trip, Apollo Tyres, Hyundai, Kia, Hamdard, etc.
Anirban is a Gold Medalist in MBA from Jadavpur University in Kolkata and did his doctoral studies in Management at IIEST, Shibpur. He has keen interest in using play techniques for strategy building.
Tapas Gupta, CMD, BEI Confluence, said, “BEI Confluence has always been a strong brand-focused agency and our specialisation in leading FMCG brands demand ongoing strategic planning to understand the ever-changing consumer habits, preferences and attitudes. Anirban’s appointment is in line with our vision to provide strong and insightful strategic services to our clients’ brands and help them achieve their marketing objectives.”
Abhishek Gupta, Joint MD, BEI Confluence, said, “We are delighted to have Anirban as head our Strategic Planning initiatives and lead the brand and communication planning process to provide our clients with avant-garde solutions that will help the brands acquire greater salience, achieve ROI driven results and build a robust future. I strongly believe Anirban, with his impressive credentials and rich experience in building brands will be able to take BEI Confluence’s initiatives to its next level. We wish him the very best.”
Anirban Chaudhuri said, “I am excited to join BEI Confluence and work with a wonderful roster of clients. I will be keen to leverage the market and consumer understanding and formulate strategic directions that give these brands a clear advantage in the fast-changing business environment.”
