BeBetta, a gamified engagement platform, announced the expansion of its leadership team with the appointment of Saatvik Goel as Chief Marketing Officer (CMO) and Manoj Bojja as Chief Technology Officer (CTO).
As the CMO of BeBetta, Saatvik will leverage his extensive experience in driving customer growth and digital transformation to enhance the platform’s marketing strategies, expand user acquisition channels, and accelerate the platform’s evolution in the gamified engagement landscape.
Saatvik brings a wealth of experience as a marketing leader, showcasing expertise across various digital platforms. He arrives at BeBetta with a notable background, including significant tenure as Sr. Director Growth & Marketing at Eloelo, where he spearheaded digital marketing campaigns that boosted user acquisition and expanded the daily active user base by 500x. Prior to that, he served as Senior Marketing Manager at Doubtnut, contributing to its position as India’s No.1 Doubt-Solving Platform, and as Sr. Marketing Associate at Bluestack, where he introduced cutting-edge digital tools that resulted in a 45% increase in marketing ROAS.
Manoj, as CTO, will spearhead technological innovation, ensuring scalability and security while fostering a culture of excellence and innovation within the engineering team.
Manoj brings over a decade of experience in gaming technology and scalable platforms. His comprehensive understanding of high-performance systems and AI-driven engagement solutions was cultivated through extensive engagements across companies like Gameberry Labs, Moonfrog Labs, and Gameskraft. His approach to technology leadership emphasises scalability, innovation, and people-first management, with a focus on building systems that can efficiently handle millions of concurrent users.
Meet Shah, Co-founder, BeBetta, said, “India is on the cusp of revolution in gaming. At BeBetta, we’ve built a platform where gaming meets rewards—where every tap & game fuels real-world rewards. As we enter our next phase, strengthening our leadership is not just about scaling operations; it’s about elevating the way brands and users connect through play. With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans. Together, we’re not just growing; we’re defining a new category in interactive, reward-driven entertainment.”
BeBetta, Saatvik Goel, Chief Marketing Officer, said, “Joining BeBetta marks the beginning of an exciting chapter where the confluence of gaming and rewards creates unique opportunities. I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts while delivering value to our users through strategic brand partnerships. Our goal is to elevate the experience for millions of users, setting new benchmarks in the digital entertainment realm, and establish BeBetta as India’s largest gamified entertainment platform.”
Manoj Bojja, Chief Technology Officer, said, “It’s exhilarating to join BeBetta at such a pivotal moment. The sector offers a unique landscape to innovate and expand. I look forward to building a robust, secure platform that can handle over millions of concurrent users while implementing AI-driven analytics to enhance user experiences. Together with our talented engineering team, we will create a scalable architecture that will support BeBetta’s ambitious growth targets while fostering a culture of innovation and ownership.”
