The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate to manage the opening and closing Ceremonies, mid-innings match entertainment, and fan engagement initiatives for the Tata Women’s Premier League (WPL) 2026.
Under the mandate, Laqshya Media Group will curate the complete in-stadium spectator experience across all 22 matches of the tournament, spanning ceremonial programming, live performances, technology-led activations, and large-scale fan engagement initiatives. The move signals BCCI’s intent to further elevate the WPL as a marquee sporting and cultural property.
The tournament will begin with a high-profile Opening Ceremony featuring Bollywood actor Jacqueline Fernandez, setting the tone for the season. The Closing Ceremony will see a live performance by rapper and music producer Yo Yo Honey Singh, marking the conclusion of the tournament with a large-scale entertainment spectacle.
Beyond the ceremonies, Laqshya Media Group will introduce a “High-Frequency Engagement” model across every WPL 2026 match. Key elements include live mid-innings performances by renowned artists, synchronized drone shows, laser displays, and large-format visual experiences. Traditional elements such as live brass bands and on-ground fan activations will also be incorporated to blend local sporting culture with global entertainment formats.
In addition to in-stadium experiences, Laqshya Media Group is executing a nationwide out-of-home (OOH) visibility campaign for the league. The campaign spans major metros, state capitals, and key airport locations, using a mix of digital and static formats to extend the WPL’s presence beyond the stadium and broadcast screens.
Alok Jalan, Chairman and Managing Director, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility, and fan engagement models that will continue to elevate Indian sport for years to come.”
