BBC Studios Asia has announced it will work with Mediascope to serve commercial clients across India.
With 45 years of experience and extensive local expertise, the team at Mediascope will help Indian advertisers reach the BBC’s engaged audience of millions across India and internationally.
BBC Studios offers commercial clients advertising opportunities across a global network, including linear, digital, audio, social and connected TV platforms, resulting in campaigns reaching audiences around the world, in highly trusted and effective mediums.
The BBC Ad Sales team work alongside BBC StoryWorks who are the award-winning commercial content studio of the BBC, working with brands around the globe to tell their stories to audiences outside of the UK.
John Williams, VP Asia Ad Sales, BBC Studios, said, “We are happy to begin working with Mediascope in India, a country that has continued importance for BBC Studios Asia. It is the BBC’s DNA that drives our future and attracts large and valued audiences. We are in a privileged position to work with Mediascope to offer bespoke TV and digital solutions for commercial clients.”
Marzban Patel, CEO and Founder, Mediascope, said, “The BBC has extensive coverage across India in three powerful languages: Hindi, Tamil and English. It reaches a vast audience with reporting that is both local in relevance and global in impact. This partnership gives Indian advertisers a rare opportunity to connect with a multilingual, influential audience at scale.”
