Bank of Baroda today announced Sachin Tendulkar as its Global Brand Ambassador. The strategic partnership between Sachin Tendulkar and Bank of Baroda is built on a profound alignment of core values like excellence & trust.
Bank of Baroda is launching its first campaign featuring Sachin called “Play The Masterstroke”. The campaign encourages people to play a masterstroke and score big to realise their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.
Sachin will be positioned as Bank of Baroda’s Brand Ambassador featuring in all the Bank’s branding campaigns, consumer education & awareness programmes on financial literacy & fraud prevention and customer & employee engagement programmes.
Bank of Baroda is present across 17 countries and Sachin as a global sporting icon will help elevate the Bank of Baroda brand in the international arena as well.
Commenting on the association, Shri Debadatta Chand, Managing Director & CEO, Bank of Baroda said, “It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”
“Our aspiration is that every citizen of the country ‘Plays The Masterstroke’ by choosing Bank of Baroda as their preferred banking partner,” added Shri Chand.
Sharing his thoughts on the partnership, Sachin Tendulkar said, “I am happy to partner with Bank of Baroda, an organisation which has evolved and continues to be relevant with the times. From its modest beginnings over a century ago, Bank of Baroda has grown into a leading banking institution, built on the principles of excellence, integrity, and innovation. These values resonate with me, and I believe they are crucial for success in any endeavour. I look forward to a meaningful collaboration with Bank of Baroda.”
The Bank also announced the launch of the ‘bob Masterstroke Savings Account’, an exclusive savings bank account designed especially for clients desiring premium services. The ‘bob Masterstroke Savings Account’, emphasizes best-in-class features, reliability and long-term financial planning in its product construct and design.
The bob Masterstroke account comes with several features such as a higher interest rate on account balances through the Flexi Fixed Deposit facility, concessional ROI on retail loans, the bob World Opulence Visa Infinite Debit Card (Metal Edition) and a lifetime-free Eterna Credit Card (subject to eligibility).
bob Masterstroke account holders will also receive priority banking/ wealth management consultations, higher cash withdrawal limits and other exclusive perks. Customers have to maintain a Quarterly Average Balance of ₹10 lakh in the account.
