Balaji Telefilms announced the rebranding of its premium astrology application, AstroVani by Balaji, to Balaji Astro Guide.
The change follows concerns around user confusion as third-party apps with similar names began appearing in the market.
The updated name is effective immediately across all digital platforms, including Google Play Store, with the iOS launch to follow shortly.
Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms, said, “The transition to Balaji Astro Guide is a step in reinforcing our brand’s strategic positioning within the spirituality-tech ecosystem. The new nomenclature strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella.”
