Balaji Telefilms, an entertainment firm, announced its foray into the astrology category with the launch of AstroVani by Balaji, a premium astrology app.
AstroVani by Balaji aims to blend tradition and technology to create an experience that feels personal, authentic, and deeply connected to the Indian way of life. The app offers everything from daily horoscopes and life guidance to live one-on-one consultations with verified astrologers, numerologists, and palmists. Whether it’s questions about career, relationships, health, or family, AstroVani by Balaji connects users to trusted experts who help bring clarity and confidence to everyday life.
Designed for today’s generation that seeks both meaning and convenience, AstroVani by Balaji offers an ad-free, intuitive experience where privacy and trust come first.
Ektaa R Kapoor, Founder and Joint MD, Balaji Telefilms, said, “I’ve always believed in the power of astrology as it has been a guiding force in my life, offering perspective and direction throughout my journey. AstroVani by Balaji is something I’ve envisioned for a long time; it’s a heartfelt initiative created to help people across India and connect with the best astrologers to find guidance that fits seamlessly into their daily lives. My hope is that it becomes a trusted companion for anyone seeking clarity and confidence in their journey.”
Sanjay Dwivedi, Group CEO, Balaji Telefilms, said, “With AstroVani by Balaji, we continue our digital transformation journey by entering a high-engagement category that combines India’s cultural depth with the convenience of technology. This launch reinforces our commitment to building scalable digital products that extend Balaji’s legacy beyond entertainment into everyday relevance for consumers.”
Dhaval Sheth, Chief Strategy Officer, Balaji Telefilms, said, “Our vision is to create a product that taps into one of India’s most trusted cultural pillars; astrology, and present it through a credible, tech-driven experience that today’s audiences can relate to. Every element of AstroVani by Balaji, from its design to its user flow and expert onboarding, has been built to ensure trust, ease, and relevance. As we enter the fast-growing spirituality-tech space, our focus will be making AstroVani by Balaji, a platform that balances authenticity with accessibility.”
