Balaji Telefilms, a content powerhouse and Eloelo Group’s Story TV, a micro drama platform, have joined hands to co-create engaging, memorable, and culturally rooted stories in short-form storytelling for today’s vertical video consumption.
The partnership will roll out a slate of new titles across genres, languages, and themes, featuring leading talent and innovative concepts never seen in the micro drama format.
Saurabh Pandey, Founder & CEO, Story TV, said, “We are delighted to partner with Balaji Telefilms to reimagine the Indian microdrama ecosystem with a line-up of stories and characters that will be industry firsts. Balaji has been a pioneer in shaping Indian entertainment with their creative storytelling. I strongly believe micro dramas will be more than a $5Bn market in the next 3 years and will unlock a new form of storytelling, with Story TV leading from the front. Together with Balaji, our exclusive partnership will make micro dramas a staple across India, in line with the growing demand for stories that are entertaining, immersive & mobile-first.”
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “Our alliance with Story TV is a game-changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.”
Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms, said, “At Balaji, our constant endeavour has been to evolve with the audience and the platforms they love. Micro dramas represent an exciting frontier — short, impactful, and designed for today’s mobilefirst viewers. This collaboration with Story TV allows us to take our storytelling legacy into a new format, one that’s fast, fresh, and deeply connected to the pulse of digital India. We’re excited to experiment, innovate, and create stories that will set new benchmarks in this emerging space.”
