Baby & Mom Retail, a leading House of Brands in the baby care, skin care, pet care, and bedding segments, announced the appointment of Sucharita Reddy as its new Chief Financial Officer (CFO).
With over 15 years of experience across startups and large enterprises, Sucharita brings deep financial expertise, strategic insight, and operational leadership to the rapidly growing organization.
In her new role, Sucharita will be responsible for shaping the company’s financial strategy, driving long-term value creation, and enabling scalable growth through disciplined financial planning and analysis. Her key focus areas include building a future-ready finance function, ensuring rigorous performance tracking, and enabling data-backed business decisions that align with Baby & Mom Retail’s expansion and transformation goals.
Sucharita Reddy, Chief Financial Officer, Baby & Mom Retail, said, “I am excited to join Baby & Mom Retail at a time of rapid growth. My mission is to create a resilient and agile finance ecosystem that not only strengthens our foundations but also acts as a strategic enabler for business growth. Finance should go beyond compliance and control; it must empower decision-making, fuel innovation, and support sustainable scaling.”
Shish Kharesiya, Founder and CEO of Baby & Mom Retail, said, “Sucharita’s appointment aligns with Baby & Mom Retail’s vision of strengthening operational excellence while scaling smartly across omnichannel and D2C markets. Her experience at companies like Myntra Jabong, Amazon and BluSmart equips her with a nuanced understanding of inventory management, customer acquisition economics, and platform scalability, all crucial for a fast-growing consumer brand ecosystem like Baby & Mom Retail.”
This appointment comes at a time when Baby & Mom Retail is actively expanding its portfolio of brands, including recent launches such as CORVELL, a healthcare equipment brand, and continuing growth across its flagship lines, including OYOBABY, Newish, Amorite for pets, REDCOP, Mattress Protector and GADDA CO.
