Amazon Web Services (AWS) announced the appointment of Sriram Santhanam as Head of Startup Business for India.
Santhanam brings over 25 years of experience in B2B sales leadership across industries and business models. Over the past four years at AWS, he has led the expansion of the Independent Software Vendor (ISV) business, managing one of the largest portfolios and driving growth across horizontal and vertical SaaS businesses.
In this role, Sriram will lead AWS’s strategy for startups across India, focusing on enabling innovation, accelerating cloud adoption, and fostering collaboration with founders and venture-backed companies. His mandate includes guiding startups on architectural excellence, go-to-market enablement, and transforming ideas into commercially successful, long-term ventures.
His expertise in cloud transformation and SaaS innovation will be central to AWS’s efforts to advance startup engagement in India, helping companies navigate the complete lifecycle—from platform resilience and security to scaling GTM strategies.
