AWL Agri Business (formerly known as Adani Wilmar), an FMCG company, announced the addition of Fortune Cake Premix to its product basket for B2B & HoReCa segments.
Building on the Fortune brand, Fortune Cake Premix will be available in three variants – Classic Vanilla, Premium Vanilla, and Premium Chocolate, providing a versatile base for creating exceptional cakes. The product’s egg-free formulation caters to vegetarian, egg-intolerant, and health-conscious consumers.
The product targets a broad spectrum of users, including bakery chefs, pastry chefs, procurement managers, home bakers, cloud kitchens, and catering services, offering them a dependable and superior baking solution.
Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business, said, “For years, AWL Agri Business Limited has been a trusted supplier to the B2B and HoReCa segment, delivering quality ingredients that professionals rely on. The Fortune Cake Premix is a natural extension of this commitment. We’ve listened to our partners and developed a product that addresses their need for consistency, efficiency, and versatility in the baking process. It leverages the trust and quality associated with the Fortune brand.”
“By targeting a broad spectrum of culinary experts, we are significantly expanding our consumer base. We believe that premix segment is still under-penetrated with significant scope for growth and disruption. We are confident that our new product will elevate our positioning in the Food FMCG category,” he added.
