Atrangii, an OTT platform, has launched its Free Ad-supported Streaming TV (FAST) channels on LG and Xiaomi smart TVs. Atrangii becomes the first Indian OTT brand to debut its Hindi GEC on LG’s FAST ecosystem.
Amagi is powering Atrangii’s FAST channel rollout with cloud playout, ad insertion, and global distribution through its cloud-native broadcast infrastructure and distributed via Amagi Connect.
Atrangii will also launch its channel on TCL and RUNN TV, with multiple other platforms such as Yupp and CloudWalker currently under testing, further accelerating its expansion across the connected TV ecosystem.
The FAST channel also brings viewers a wide range of Hari Om devotional shows and soulful bhajans, including spiritual favorites like Jai Jagannath, Jai Mahalakshmi, Mata Saraswati, Shri Tirupati Balaji, and Navgrah.
With this move, Atrangii offers viewers free, no-login access to premium Hindi content, delivering a familiar, TV-like experience on smart TVs with curated, scheduled programming. The content is available now on both LG and Xiaomi platforms.
Prashant Nigam, VP Revenue for Atrangii said, “At Atrangii, our mission is to lead with innovation while remaining true to our storytelling roots. Collaborating with Amagi and launching on LG and Xiaomi is not just a technological upgrade, it’s a revolution in how our audience consumes content. FAST removes barriers like subscriptions and logins, delivering our deep content library directly to viewers in a way that feels intuitive and accessible. We’re excited to be at the forefront of the Hindi-language FAST revolution.”
A spokesperson from LG added, “At LG, we’ve always believed in meaningful innovation that enriches customer experience. By bringing Atrangii’s dynamic and diverse content to LG Channels, we’re not only enriching our FAST offering but also giving our audience more ways to access quality Indian entertainment without the subscription barriers. This collaboration strengthens LG’s commitment to delivering compelling, accessible content to its users.”
