Asymmetrique, a Mumbai-based marketing solutions company, has been awarded the full-funnel, omnichannel marketing mandate for Kirtilals, a diamond and gold jewellery brand.
The mandate has been secured by Asymmetrique, following a competitive pitch against traditional digital agencies. The account will be managed from Asymmetrique’s Mumbai office.
This strategic collaboration intends to strengthen Kirtilals’ growth at a significant level across channels in the Indian market.
Asymmetrique’s digital-first marketing and e-commerce strategy will employ a full-funnel approach, integrating innovative channels such as programmatic advertising and Online-to-Offline (O2O) marketing to capture and convert potential customers. Through this approach, the company intends to augment engagement and revenue growth in alignment with Kirtilals’ vision of extending its brand promise to the next generation of quality-conscious customers.
Commenting on this partnership, Nitin Gupta, Founder and Managing Director of Asymmetrique said, “Kirtilals is an iconic brand with a deep-rooted heritage and a loyal customer base. We have a great opportunity to highlight the rich legacy through a compelling digital-first narrative that can engage and convert customers across markets while furthering the Kirtilals brand promise. The team is truly excited to foster stronger customer connections and create impact for the business by orchestrating a solution rooted in data-led insights and fast-changing customer behaviour.”
Sourav Nandy, Head of Ecommerce & Digital Marketing, said, “We sought a partner with strong expertise in digital marketing, specifically in the performance marketing domain, along with deep understanding of an omni-channel approach. Asymmetrique’s holistic strategy and clear growth vision made them the perfect fit. We are eager to begin this journey and elevate our business while connecting with jewellery enthusiasts across India.”
