AstorMueller AG, the Switzerland-based European footwear major that manages brands like bugatti, TT.BAGATT and Salamander, has announced the formation of its Indian joint venture, nuvora.
This strategic restructuring comes as part of AstorMueller’s broader push to make India one of its largest markets.
To capitalize on India’s vast growth opportunities, with its rapidly expanding consumer base and increasing demand for premium international brands, AstorMueller has partnered with Gaurik Group, a prominent player in India’s premium retail sector operating exclusive outlets for several international brands across the country.
nuvora is planning to reach the Top 20 cities across India, with a multi-channel effort, through both online & offline channels and to open 10 – 12 bugatti brand stores this fiscal.
“We are delighted to introduce nuvora, a boutique organisation in the Indian luxury retail market which envisions a world where Fashion is Effortless, Personalized, and Deeply Connected to the individuality of every customer. In a continent-sized market like India where cultures and tastes differ from region to region, having a localised structure with decades of experience will help us grow exponentially and turbocharge market penetration. Though our identity is evolving, our dedication to technology, craftsmanship and community remains steadfast, what transforms is the pace of our growth, execution, and development,” said Sandip Baksi, CEO of nuvora.
AstorMueller AG, the Switzerland-based European footwear major that manages brands like bugatti, TT.BAGATT and Salamander, has announced the formation of its Indian joint venture, nuvora. said Sirish Kumar, CEO of AstorMueller India.
