Assurance Intl, a manufacturing/marketing company for automotive products, has announced the appointment of Anupam Srivastava as its new Vice President – Sales and Marketing.
Srivastava brings more than 20 years of experience in the lubricants sector, having worked with several major firms in the automotive and FMCG industries.
Srivastava has held senior roles at Gulf Oil, where he advanced from Area Business Manager to General Manager. He was repeatedly recognised as a top-performing Regional Head. His work included increasing market penetration, overhauling product portfolios, and expanding rural distribution channels. His previous experience also includes leadership positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser, and Dabur.
In this leadership role, Srivastava will oversee the expansion of the company’s business portfolios, which include Goodyear (Lubricants and Filters), STP (Lubricants, Filters and Batteries), and ACDelco (Lubricants and Batteries).
His responsibilities at Assurance Intl will involve strengthening the company’s position within the automotive aftermarket and broader mobility ecosystem.
Mukesh Sharma, CEO, Assurance Intl, said, “We are delighted to welcome Anupam into the Assurance Intl leadership team. His dynamic vision, operational depth, and proven execution capabilities make him the perfect fit to drive our next phase of growth. His understanding of consumer markets and ability to build high-performing teams will further strengthen our brands and channel networks.”
Anupam Srivastava said, “It’s an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders.”
