Asian Paints kicked off its vibrant association as the Official Colour Partner of India Home Cricket with a fresh wave of colour-led fan experiences.
With new integrations, the ‘Asian Paints ColourCam and Asian Paints Colour Countdown’ are designed to deepen its season-long engagement with cricket lovers. Introduced through the South Africa tour of India series, the experiences brought a lively, playful twist to the stadium atmosphere and living rooms across the country.
As the match commenced, fans were greeted by the Asian Paints Colour Countdown, a segment that blends décor inspiration and colour trends. This Colour Countdown, broadcast across all telecast feeds, added an unexpected, refreshing touch and engaged viewers on the screens. It blended the excitement of cricket with the world of colour and décor in a fun, visually engaging way.
Further amplifying the excitement was the Asian Paints ColourCam, a fun spotlight that celebrated the “most colourful fans” in the stadium. Whether it was painted faces, creative outfits or tricolour-inspired looks, the Asian Paints ColourCam featured fans who expressed their passion in the brightest and most colourful ways.
