Asian Paints announced the appointment of Ashish Rae, currently Associate Vice President – Project Sales as Associate Vice President – Retail Sales, Marketing & Commercial.
Ashish Rae joined the company in 2005. Since joining the company, Rae led the company’s Retail Sales efforts in multiple territories across West and South India. During the period 2012-2018, he was in charge of Retail Sales in the entire East Division followed by the South Division.
In March 2018, he was transferred to the Home Improvement business as the General Manager responsible for Sales & Marketing efforts in the Bath business. In April 2022, his portfolio was expanded to include the kitchen business.
He is currently responsible for Project Sales – the B2B arm of the Company with product categories spanning across paints, waterproofing and construction chemicals.
He has an MBA from IIM Lucknow and a B.Tech. Civil from IIT Roorkee. Prior to joining the Company, he worked in the sales function at Agro Tech Foods and Coca-Cola India across different territories in North, and South India.
Further, Asian Paints announced that Gagandeep Singh Kalsi, Associate Vice President – Strategy, Business Development will also handle Décor and Services.
Gagandeep Singh Kalsi joined the Company in 2006 as a Management Trainee. He grew from a Management Trainee to Regional Manager essaying various roles in the Company’s Sales and Marketing function in the West and North divisions. In June 2015, he moved into Marketing and Brand Management with roles in Interior and Exterior paints as well as the Company’s Construction Chemicals portfolio.
In March 2020, he was given a new role to handle as the General Manager – Strategy and New Businesses where he has been responsible for crafting and executing the organization’s strategy for entry into new businesses through strategic alliances, partnerships and joint ventures. In this role, he has led the Company’s M&A efforts in the areas of decorative lighting and fenestration.
He has an MBA from IIM Kozhikode and a B.E. in Electronics from Mumbai University.
