The Advertising Standards Council of India (ASCI) announced the appointment of Partha Sinha, President & Chief Brand Officer of Bennett Coleman & Company Limited, as the Chairman of the ASCI Board of Governors for 2024-25. The decision was taken after the board meeting held today following the 38th Annual General Meeting.
Sinha will be replacing Marico CEO Saugata Gupta who was appointed as the self-regulatory body’s Chairman, last year.
Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Limited, was appointed Vice-Chairman, and S. Subramanyeswar, Group CEO & Chief Strategy Officer-APAC, Lintas India Private Limited was appointed Hon. Treasurer.
Sinha comes with a rich and vast experience with top organisations such as Bennet Coleman, Ogilvy, Publicis, BBH, McCann, and Citibank, along with his stronghold of brand marketing, media, and communications.
“Being the chairperson of ASCI is both an honour and a profound responsibility, especially as our industry is under greater scrutiny by our stakeholders. With rapid changes in the digital environment and the emergence of new challenges. ASCI is committed to not just keeping up but to staying ahead. Deploying technology and AI to monitor errant advertising as well as putting our might behind preventive measures will be our focus in the days to come. This will ensure that creativity and responsibility coexist, creating an ecosystem that values consumers and encourages innovation,” Partha Sinha said.
Reflecting on his term, outgoing Chairman Saugata Gupta said, “Leading ASCI through a period that witnessed significant development and change has been a privilege. This year has been marked by historic milestones, including the formation of the ASCI Academy, which has become a cornerstone in promoting responsible and progressive advertising. Our commitment to training and capacity building, creating new direction via our thought leadership work, reflects a culture of responsibility from the ground up.”
