Art-E Mediatech, a creative, media and MarTech agency, has announced that it has won the 360-degree marketing mandate of Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing and& brand marketing.
The mandate will be managed by the agency’s Delhi branch.
Speaking on the new mandate, Amit Dhawan, partner and chief executive officer, Art-E said, “Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”
“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape,” commented Sriram Sundreson, CEO, Firefox Bikes.
