Art-E Mediatech, a creative, media and MarTech agency, has won the full creative mandate for Dylect, a lifestyle tech brand, after a competitive, multi-agency pitch.
As part of this mandate, Art-E will manage Dylect’s end-to-end marketing strategy, including creative planning, social media strategy, media buying, influencer collaborations, performance marketing, brand marketing, and digital ad production. The agency will strengthen Dylect’s position as the go-to everyday tech companion that delivers lifestyle-enhancing innovations through relatable, insight-driven campaigns.
Art-E will blend creativity, technology and market intelligence to deliver curated, narrative-led campaigns to engage Dylect with its consumers through stories that resonate, stand out, and maintain consistent messaging across all digital and offline channels.
Rohit Sakunia, Co-Founder of Art-E Mediatech, said, “At Art-E we aim to move beyond conventional storytelling by combining consumer insights with the latest marketing tools. Our focus is not just on being client-centric, but also consumer-centric, by crafting narratives, choosing the right mediums, and delivering stories that truly connect with Dylect’s target audience.”
Anuj Bhatia, Founder, Dylect, said, “We wanted a partner who shares our values of innovation, consumer-first thinking, and everyday lifestyle relevance. With Art-E Mediatech, we have found that alignment. Our products are innovative, and we want our messaging to reflect the same creativity. We are confident that Art-E will bring that vision to life.”
