Arrow, a premium menswear brand, announced the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors.
As part of this collaboration, Vedang and Khushi will be featured in Arrow’s upcoming campaign, “Tailored for the good life”, which is also showcased in a New York setting, paying homage to the brand’s identity.
Anand Aiyer, CEO of Arrow India, said, “Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India, rooted in authenticity yet unafraid to embrace modernity. Their personalities align seamlessly with our vision of dressing the modern men who values both style and innovation.”
