KiranaPro, an ONDC-integrated, AI-powered quick commerce platform, has roped in V3 Ventures’ co-founder Arjun Vaidya as an investor and mentor. Arjun Vaidya invested an undisclosed amount in KiranaPro.
Arjun will focus on building strategic partnerships with leading D2C brands, while also exploring new opportunities to enhance KiranaPro’s AI-powered platform. As Mentor, Arjun will closely collaborate with KiranaPro’s leadership team, providing invaluable strategic guidance focused on the company’s growth, expansion, and product innovation.
Arjun’s entrepreneurial success, particularly as the founder and CEO of Dr. Vaidya’s, a new-age Ayurvedic products company. Under his leadership, Dr. Vaidya’s scaled rapidly, reaching 5,000 orders a day and building a customer base of 2 million across 16,500 pin codes. He also played an instrumental role in launching more than 80 products of the brand.
Deepak Ravindran, Founder & CEO, KiranaPro, said, “Arjun’s journey as a D2C pioneer and his deep understanding of India’s consumer landscape make him an invaluable addition to our leadership circle. His decision to back our vision is a shot in the arm for the entire team. Arjun’s mentorship will accelerate our efforts to build strategic brand partnerships and will help us scale KiranaPro into a nationwide movement for kirana empowerment.”
“KiranaPro is redefining how technology can uplift India’s most trusted retail format—the kirana store. Having built and scaled a D2C brand from the ground up, I understand the power of combining digital innovation with deep consumer trust. I’m excited to support KiranaPro’s mission to empower millions of small retailers while bringing modern commerce to every corner of India,” said Arjun Vaidya, Co-Founder, V3 Ventures.
Founded in 2024 by Deepak Ravindran and Dipankar Sarkar, KiranaPro’ is an India-based quick commerce platform that empowers local kirana stores with technology.
Since its inception, KiranaPro has made impressive progress, onboarding over 30,000 kirana stores and racking up close to 1000 daily orders across 35 cities. The company is now on track to onboard 1 million kirana stores and serve nearly 100 million customers by the end of 2025.
