Arete Group, the business conglomerate headquartered in Gujarat, announces the launch of its new brand identity and logo.
The redesigned logo and brand identity anchored by its new tagline, Values Create Value, represent more than a visual upgrade; they embody the ideals that have sustained Arete Group over three decades of achievements across industrial parks, real estate, retail, hospitality, and investments.
The new brand identity of Arete Group was developed through a six-step scientific process. This process incorporated insights from the senior brand team and extensive research involving multiple stakeholders, culminating in the central idea behind Brand Arete.
Arete’s new identity is built on four core values – Excellence, Empowerment, Empathy, and Resilience – that catalyze sustainable growth and advancement. These values drive a commitment to standards, foster an inclusive and accountable environment, and enable adaptability and innovation to navigate challenges effectively.
The redesigned logo is a sleek, modern representation of dynamism, unity, and growth, reflecting Arete’s aspirations to lead with purpose and innovation.
Siraj Saiyed, Director of Arete Group, said, “This rebranding represents a defining moment for the Arete Group. The new identity captures our forward-thinking vision while upholding the core values that have been our guiding principles for over three decades. It is a bold step towards a future driven by innovation, trust, and excellence.”
