Aquatein, a protein water brand, announced a comprehensive rebranding initiative with a fresh visual identity and an expanded product line.
The brand’s positioning focuses on lifestyle, health, nutrition, fitness, and overall wellness. The brand aims to connect with consumers who prioritize a proactive approach to health and well-being.
The new color palette includes 65% blue to represent hydration, the foundation of Aquatein’s products, 20% orange symbolizing its energizing and revitalizing properties, 12% white for simplicity and convenience, and 8% black for the power and boldness of its innovative formulas. The ‘Q’ logo, a key element across materials, features a circle and arrow showing the shift from blue to orange for recharging, with a wave below the circle that characterises water and hydration. The ‘Q’ also means ‘quest,’ tying to both – thirst and the drive to achieve goals.
Aquatein’s range of ready-to-drink beverages is designed to seamlessly integrate into active lifestyles.
The product line includes Aquatein’s signature product, Protein Water; Electrolyte Water to replenish essential minerals lost during exercise and daily activities; Vitamin Water, packed with essential vitamins to support overall health and well-being and Amino Water that delivers key amino acids to aid in muscle recovery and performance.
In addition to this, Aquatein will be expanding its offerings with exciting new products set to launch in H2 of 2025. Aquatein is currently exporting to five countries and is actively pursuing opportunities to establish manufacturing facilities in additional locations.
Mitisha Mehta, Co-founder of Aquatein, said, “This rebranding marks a significant milestone for Aquatein as we evolve to meet the needs of our increasingly health-conscious consumers. We’ve listened to our customers and are excited to introduce a revitalized brand that embodies our core values of providing convenient, clean, and effective hydration solutions.”
Ananth Prabhala, Co-founder of Aquatein, said, “We believe that hydration should be more than just quenching your thirst; it should be an opportunity to fuel your body with the nutrients it needs to thrive. With our rebranded identity and expanded product line, we’re excited to empower more people to live healthier, more fulfilling lives.”
