Aqua Plumbings, a bath solution company, has announced a strategic partnership with Ogilvy, a creative agency and part of the WPP Group.
This collaboration aims to reimagine how luxury and ultra-luxury bathware brands are positioned in the Indian market, with a focus on distinctive storytelling and long-term brand building.
The focus will be on building meaningful narratives that enhance how the bathware category is experienced in India—through work that’s considered, elegant, and built to endure.
Aqua Plumbings’ portfolio includes two key brands: Plumber Bathware and Aquini.
Sudhir Chaudhary, Executive Director, Aqua Plumbings, said, “At Aqua Plumbings, we’ve always focused on quality, innovation, and understanding our customer’s evolving aspirations. Partnering with Ogilvy gives us the opportunity to take that story further—with clarity, creativity, and consistency.”
Prakash Nair, President & Head of Office – Ogilvy Delhi (North), said, “This partnership brings together two companies with a shared belief in craft—whether in product or communication. We’re excited to work alongside Aqua Plumbings to build a brand presence that’s both culturally resonant and category-defining.”
