Approach Entertainment & Communications, an integrated communications and entertainment group, announced its appointment as the official PR, Digital and Integrated Communications partner for Ramashree Harmony Music, an independent music label.
Approach Communications, a PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, a celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.
This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.
Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”
Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, said, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”
