Approach Communications, a PR and communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to crafting compelling stories for Gen Z and Millennials.
Approach Communications will manage all PR, digital, events, and integrated communications efforts for Sure Real Pictures. Approach Entertainment, an award-winning group company specializing in celebrity management, film productions, advertising and corporate film productions, film marketing, events, and entertainment marketing, will lead branded entertainment, celebrity and influencer outreach, film productions, and entertainment marketing initiatives for the production house.
Kanishk Kadam, Producer and Founder of Sure Real Pictures, said, “We are thrilled to partner with Approach Communications to bring our stories to the world. Their expertise in PR and communications, combined with their passion for innovative storytelling, makes them the perfect fit to help us establish Sure Real Pictures as a leading name in entertainment for Gen Z and Millennials.”
Sonu Tyagi, Director of Approach Communications, said, “We are excited to work with Sure Real Pictures, a production house with a bold and fresh approach to storytelling. Approach Communications will handle the entire PR, digital, events, and integrated communications strategy for Sure Real Pictures, while our group company, Approach Entertainment, will oversee branded entertainment, celebrity and influencer engagement, film and in-film marketing, and entertainment marketing activities. Together, we aim to position Sure Real Pictures as a trailblazer in the global entertainment industry.”
This partnership marks a significant step for Sure Real Pictures as it launches its debut feature film, Liberation, and embarks on an ambitious journey to create impactful films, web series, and digital content for a global audience.
Sure Real Pictures, founded by Kanishk Kadam and Ankit Kadam, is focused on delivering thought-provoking narratives that resonate with younger generations. Their debut film, Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, is a gripping story of rebellion, self-discovery, and redemption, tailored to connect with modern audiences. The production house aims to bridge local stories with global perspectives, and Approach Communications will play a pivotal role in amplifying this vision.
Ankit Kadam, Director and Writer of Liberation, said, “Our goal with Sure Real Pictures is to create content that challenges, inspires, and connects with today’s youth. Approach Communications understands our vision and has the strategic expertise to elevate our brand and engage our target audience effectively.”
