Approach Bollywood, a Bollywood and entertainment newswire, portal, & app and a division of Approach Entertainment, has been announced as the official Bollywood & entertainment app partner for Liberation, the debut feature film from Sure Real Pictures.
This exciting partnership amplifies the film’s reach to Gen Z and Millennial audiences through Approach Bollywood’s extensive multimedia network, further solidifying its position as a key player in the global entertainment landscape.
Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, with Sonu Tyagi and Approach Entertainment as co-producers, is a bold cinematic exploration of rebellion, self-discovery, and redemption. The film follows James, a disillusioned student from a privileged background, as he navigates family pressures and a quest for purpose, crafting a narrative that resonates deeply with younger generations worldwide.
As the Bollywood & Entertainment App Partner, Approach Bollywood will leverage its robust platform to provide exclusive content, behind-the-scenes insights, and updates about Liberation to its vast audience across newspapers, magazines, TV channels, radio, digital media, and its dedicated smartphone app.
Sonu Tyagi, Founder of Approach Bollywood and Approach Entertainment, said, “We are delighted to partner with Sure Real Pictures as the Bollywood & Entertainment App Partner for Liberation. This film speaks to the heart of today’s youth, and we’re excited to amplify its message through our extensive network. Our platform will deliver exclusive content and updates, connecting Liberation with audiences in India and beyond.”
Kanishk Kadam, Founder, Sure Real Pictures, said, “Partnering with Approach Bollywood is a significant step for Liberation. Their expertise in content dissemination and deep connection to the entertainment industry will help us bring this powerful story to a global audience.”
Ankit Kadam, co-founder, Sure Real Pictures, said, “Approach Bollywood’s dynamic platform aligns perfectly with our vision for Liberation. Their ability to engage audiences through innovative media solutions will elevate the film’s visibility and impact.”
