The Board of Control for Cricket in India (BCCI) announced a landmark partnership with Apollo Tyres, a global tyre company, as the new lead Sponsor of Team India.
The agreement spans two and a half years, concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men’s and women’s national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.
According to a report by the news agency PTI, Apollo Tyres has signed a deal valued at ₹579 crore, which is significantly higher than the ₹358 crore agreement with Dream11 for the same duration. The deal covers 121 bilateral games and 21 ICC games.
Meanwhile, Cricbuzz reported that Apollo outbid Canva and JK Cements to bag the contract. The latter placed bids of ₹544 crore and ₹477 crore, respectively.
Devajit Saikia, Honorary Secretary, BCCI, said, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in India cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
Rajeev Shukla, Vice-President, BCCI, said, “We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”
Prabhtej Singh Bhatia, Treasurer, BCCI, said, “This partnership is a testament to the immense value and global appeal of Indian cricket. Apollo Tyres’ commitment to innovation and its forward-thinking approach perfectly aligns with our vision for the future of the game. We are confident that this collaboration will be a huge success and will help us continue to grow the sport both in India and around the world.”
Rohan Gauns Dessai, Honorary Joint Secretary, BCCI, said, “The BCCI’s partnership with Apollo Tyres is a reflection of the strong and consistent performance of Team India. We are excited to embark on this new journey with a partner that shares our passion for excellence. We extend our warmest welcome to Apollo Tyres and look forward to a long and fruitful association.”
Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide.”
