AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive for Creators, enabling influencers and content creators to generate their own AI avatars.
AnyLive is an AI-powered live commerce platform that empowers businesses to run 24/7 live commerce activities across a range of e-commerce and social commerce platforms through AI avatars that deliver content in multiple languages. In addition, AnyLive includes a bank of AI avatars, deep analytics for human-led and AI avatar-fronted livestreams, and AI-powered generation and optimization of host scripts.
AnyLive for Creators gives creators the ability to develop AI avatars that can host livestreams on their behalf. This allows creators to passively earn income through affiliate campaigns delivered via livestreams, freeing up more time for content creation and creative exploration.
The AI avatars can stream 24/7 on platforms such as YouTube, TikTok, and Facebook, delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.
The recently launched analytics module on AnyLive also enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes, whether delivered by themselves or their digital twins.
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said, “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”
