AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has completed its full acquisition of AnyReach, a Japan-based e-gifting company, through its wholly-owned subsidiary, AnyMind Japan Inc. AnyReach will continue to operate under its existing name.
Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its business foundation through acquisitions.
The flagship offering from AnyReach is AnyGift, an e-gifting platform that allows online merchants to integrate e-gifting functionality into their checkout carts. End users can choose to send physical products or redeemable gifts, without a need to know the recipient’s address. AnyGift is already being used by over 700 companies in Japan.
The integration of AnyReach into AnyMind Group will accelerate business growth in the e-commerce and e-gifting sector by combining AnyGift with AnyMind’s e-commerce management platform, AnyX, and influencer marketing platform, AnyTag, to create added value for corporate e-commerce strategies and drive further market expansion. AnyReach will also leverage AnyMind’s extensive presence in Southeast Asia to promote the international expansion of e-gifting solutions.
Post acquisition, Konosuke Nakajima, CEO of AnyReach, will join AnyMind’s leadership team in Japan to drive a unified growth strategy.
Konosuke Nakajima, CEO and founder of AnyReach, said, “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, AnyGift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”
Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”
