AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of the Avatar Bank feature on its AI-powered live commerce platform, AnyLive.
The new feature enables brands to quickly select from a diverse, pre-existing library of AI avatars for their live streams, in addition to creating their own custom avatars.
The addition of the avatar bank aims to significantly expand the options of live stream hosts available to brands, allowing them to bypass the time and cost associated with creating new, bespoke AI avatars for every live stream. By choosing an avatar from the bank, brands can launch live streams in as little as one week. This flexibility allows brands to deploy AI-powered live commerce strategies more quickly and cost-effectively, enabling faster campaign execution and optimization.
AnyLive is a platform that leverages AI to power livestreams with AI avatars that can deliver content in multiple languages, enabling brands to conduct 24/7 live commerce. The platform also automates the collection and visualization of human-fronted and AI-led live stream data, which is then used to optimize host scripts and improve overall performance. The new Avatar Bank feature complements this, offering brands a hybrid approach where they can use custom avatars for dedicated campaigns and leverage the Avatar Bank for rapid, flexible deployments based on their specific needs and schedules.
Kosuke Sogo, CEO and Co-founder of AnyMind Group, said, “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts. We are already seeing the Avatar Bank successfully utilized by brands in Thailand, Malaysia and Vietnam. By continuing to leverage our technology and local operational expertise, we will expand our AI avatar lineup to provide brands with more choices, helping them achieve maximum results with minimal effort.”
