Anveshan, the Gurugram-based direct-from-farm food brand, has raised ₹48 crores in its Series A funding round led by Wipro Consumer Care Ventures.
The round also saw participation from existing investors DSG Consumer Partners, Titan Capital Winners Fund, Force Ventures, and angels including Aman Gupta and Sameer Mehta of BoAt Lifestyle.
The round includes primary and secondary capital, enabling partial exits for some early investors and ESOP buybacks for employees.
The fresh funds raised will be used to expand its partner manufacturing network, strengthen supply chain capabilities, enhance its tech-enabled traceability platform, and accelerate branding and marketing efforts.
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan is a food-tech startup aiming to provide high quality deeply traceable food products. Anveshan leverages technologies based on image processing, spectroscopy, blockchain and IoT to provide the best quality food products made traditionally.
Anveshan has over 1.5 million customers served, a growing pan-India presence, and a digital-first approach to community building.
Anveshan has maintained a strong focus on unit economics and sustainable expansion. The company has crossed a ₹100 crores net revenue run rate in FY25, growing at 80% YoY.
The brand is moving towards EBITDA profitability, with efficient supply chain integration and direct sourcing models contributing to strong gross margins. As Anveshan targets ₹500 crores in revenue over the next few years, it is building not just for scale but for long-term, cash-efficient growth.
“We didn’t just want to build a food brand; we wanted to rebuild trust by making food that’s clean, traceable, and rooted in the wisdom of our Indian traditions. Today’s conscious consumers don’t just want taste; they want truth on their plate,” said the founders at Anveshan.
Sumit Keshan, Managing Partner, WIPRO Consumer Care–Ventures, said, “We are excited to invest and partner with Anveshan in their journey to provide high-quality preservative-free products to consumers. Their focus on quality, traditional process adoption, and customer centricity is helping in creating brand Anveshan. This marks our 14th investment from our fund and third in the food sector.”
“We are excited to triple down on Anveshan. The brand is at the forefront of the minimally processed revolution in oils and ghee, perfectly aligned with our belief in healthy living as a core consumer theme. The brand has scaled over 10x since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels. We’re inspired by the founders’ deep commitment to empowering marginal farmers and building a purpose-driven, high-integrity brand. With large incumbents now entering the space, the category is set to explode—and we believe Anveshan is best positioned to lead this next phase of growth,” said Hariharan Premkumar, Managing Director, DSG Consumer Partners.
