Antithesis, a beauty and personal care brand has raised ₹5 crore in its pre-seed funding round co-led by Rukam Capital and V3 Ventures.
The funds raised will be used to support its aggressive growth plans as a digital-first beauty company, product innovation, market and distribution channel expansion, and strengthening its brand presence.
The funds will be also used to drive innovation in formulation, ensuring high-performance, multifunctional products that cater to the evolving needs of today’s consumers.
“I identified a critical gap in India’s personal care market. Women were overwhelmed by complex routines and multiple products marketed as “essential,” yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products,” said Aparna Saxena, Founder, Antithesis.
Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, said, “At Rukam Capital, we always look out for founders whore reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles.”
“At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifuncional products to us, we were instantly drawn to it because this was something unique amongst all the clutter,” said Arjun Vaidya, Co-founder and Managing Partner at V3 Ventures.
Founded by Aparna Saxena, Antithesis simplifies personal care by challenging the multi-product approach. Antithesis offers an innovative data-driven approach to product development.
Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai and Indus Valley amongst others. And, V3 Ventures is a founder-led early-stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe including Kuku FM, Go Zero, Dil Foods, Ugaoo and Deconstruct.
