Ampverse Pulse, a comprehensive, AI-powered optimization platform announced the launch of Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across Southeast Asia and the Gulf states.
The Pulse Media business unit provides a comprehensive, media buying platform that offers access to over 30,000 gaming creators’ channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games.
The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimization to help brands reach consumers in highly engaged gaming environments.
Pulse Media’s platform capabilities leverage cutting-edge AI and machine learning algorithms to continuously optimize ad placements and maximize campaign performance. By analyzing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real time, enhancing the efficiency of their media spend.
Pulse Media is now live and operational across key regions including Southeast Asia, India, and MENA, serviced by Ampverse Pulse’s offices in Bangkok, Manila, Delhi, and Dubai.
Live streaming by gaming creators is part of this growth, as there are more than one billion people globally watching 15 million livestream creators on platforms such as YouTube Live, Facebook, and Twitch. Gaming platforms are surging as the youth demographic is moving away from individualized social amplification that social media provides, to a more community-centric, connected, decentralized experience.
For brands and agencies, Pulse Media provides advertisers the following services: Access Diverse Audiences, Live Stream Integration, Reserved Ads, Maximize Ad Spend Efficiency, Immersive, Non-Disruptive Ads, AI-Driven Campaigns and DEI-Certified Inventory.
Charlie Baillie, Co-Founder and CEO of Ampverse, said, “We believe that our deep understanding of the gaming market across Southeast Asia and Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution. There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.”
“There is incredible growth among Southeast Asia’s gaming community, which Ampverse has been a part of through our own long standing gaming activities with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,” Baillie added.
“Gen Z and Gen Alpha will continue to be behind social change and conversation for the next 15 years. In a little over a decade, they will have taken over the economy. Brands must build a relationship with this audience now to have the right and opportunity to engage them in the future,” he said.
Last year the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Red Bull, and Burger King.
The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events.
